Hankyu Sanbangai Mall New Year promotion illustration
Client: Hankyu Hanshin Toho Group
Hankyu Sanbangai is a large-scale shopping center attached to Hankyu Umeda Station, located in Osaka, Japan. I created a series of illustration for their New Year store hour announcement and 2023 Lucky bag promotion. Illustration was used on the posters, transit ads, web promotion, DM, social media etc.
Different kinds of bunnies were chosen for this promotion as 2023 will be the Year of the Rabbitaccording to the 12-year cycle of zodiacal animals, known in Japanese as Usagi.