Hankyu Sanbangai Mall New Year promotion illustration
Client: Hankyu Hanshin Toho Group
Hankyu Sanbangai is a large-scale shopping center attached to Hankyu Umeda Station, located in Osaka, Japan. I created a series of illustration for their New Year store hour announcement and 2023 Lucky bag promotion. Illustration was used on the posters, transit ads, web promotion, DM, social media etc.
![](https://cdn.myportfolio.com/1b4c1eb6-38ac-4397-b9a9-629e03b35f88/69d17178-422b-4ca3-978a-fdacc8ee63ac_rw_1920.png?h=620179017f51277e3dbd44499a7cbda4)
Different kinds of bunnies were chosen for this promotion as 2023 will be the Year of the Rabbitaccording to the 12-year cycle of zodiacal animals, known in Japanese as Usagi.
![](https://cdn.myportfolio.com/1b4c1eb6-38ac-4397-b9a9-629e03b35f88/ccbdee3c-10b7-4149-8467-4eb4533b6543_rw_1200.png?h=e45834b71d00481acbca894ccaff7a30)
![](https://cdn.myportfolio.com/1b4c1eb6-38ac-4397-b9a9-629e03b35f88/f7158547-269e-4bba-94e4-6a2059174f70_rw_1200.png?h=c3d0cb93bae3f790880f6cbbde451b49)
![](https://cdn.myportfolio.com/1b4c1eb6-38ac-4397-b9a9-629e03b35f88/593012a8-cd35-4053-8711-4d0a636e21b3_rw_1200.png?h=662c7b2724e6723a86e256a06ef3047a)
![](https://cdn.myportfolio.com/1b4c1eb6-38ac-4397-b9a9-629e03b35f88/ce29f4e1-45c0-456d-8a66-a7e3f9c35000_rw_1200.png?h=e24da28268433371156c3da14924dd74)
![](https://cdn.myportfolio.com/1b4c1eb6-38ac-4397-b9a9-629e03b35f88/a1ef4bec-2db8-4197-9b2b-c54cda1a6967_rw_1920.png?h=42a05af9352d35b8258b526a40c6598c)
![](https://cdn.myportfolio.com/1b4c1eb6-38ac-4397-b9a9-629e03b35f88/e9ccbe62-0ac3-4b14-aac3-335cc32ecbc3_rw_1920.png?h=9ff624d3a126af46dd13feff1e2b5c05)
![](https://cdn.myportfolio.com/1b4c1eb6-38ac-4397-b9a9-629e03b35f88/f1669e0e-694c-4458-8a75-d7dac5692d85_rw_1920.png?h=673a9724516136363df4a2b691c99e0c)