Inspired by the Japanese New Year tradition of fukubukuro, Beautylish offer annual mystery bags full of their favorite cosmetic products. I designed the wrapping paper, gift tag, and web asserts for the one they had in 2022.
Every year Beatylish Luckybag graphic concept includes references to Japan and makeup.
For the 2022 Lucky bag, they wanted to explore the theme of ‘Shisa’, which are a
pair of lion-dog-like creatures found on the Okinawa islands. They are
often displayed as statues or figurines and said to ward off evil and
bring good luck and fortune.
For the 2022 Lucky bag, they wanted to explore the theme of ‘Shisa’, which are a
pair of lion-dog-like creatures found on the Okinawa islands. They are
often displayed as statues or figurines and said to ward off evil and
bring good luck and fortune.
